Moritz Restaurant
Identity and interior design for an Austrian restaurant
Concept
The identity translates associations with Austria and the restaurant into a system of geometric patterns. An experimental grid generates abstract references to sparkling water, a house, sunshine, and fish.
Implementation
Design System:
The patterns form a flexible visual language that can be recombined across different formats. The same system shapes the logo, printed matter, signage, and spatial applications, creating a consistent identity without relying on a single fixed motif.
The patterns form a flexible visual language that can be recombined across different formats. The same system shapes the logo, printed matter, signage, and spatial applications, creating a consistent identity without relying on a single fixed motif.
Interior Design:
The visual identity extends into the physical space. Patterns become illuminated wall objects, while colors, furniture, and architectural elements establish a direct relationship between graphic and interior design.
The visual identity extends into the physical space. Patterns become illuminated wall objects, while colors, furniture, and architectural elements establish a direct relationship between graphic and interior design.
- Year
- 2017
- Location
- Neumünster
- Service
- Concept, Typography, Interior Design, Product Design
- Client
- Moritz Arend
- Team
- Henning Arend, Felix Rabe, Patrick Vogt
